10 March, 2015 | Study: Rental Boom is Boon to Orlando Economy, Contributing $5.8B Locally in 2013 Fueled by Demographic Changes, Growing Millennial Population, Rediscovery of Urban Cores, People are Increasingly Drawn to Apartment Living



Adrienne Walkowiak | 603/6599345 | Adrienne@AdrienneWalkowiak.com

Amanda Hoang407/644-0539 x205 |  Amanda@aago.org

Study: Rental Boom is Boon to Orlando Economy, Contributing $5.8B Locally in 2013 Fueled by Demographic Changes, Growing Millennial Population, Rediscovery of Urban Cores, People are Increasingly Drawn to Apartment Living

WASHINGTON, D.C. – The apartment industry emerged as one of the strongest sectors coming out of the Great Recession, and a new study shows just how much the Orlando economy benefited from the rental boom. In 2013 – the latest numbers available – apartment construction, operations and resident spending contributed $5.8 billion locally and supported more than 57,800 jobs in the metro area. 

The economic data are part of new research commissioned by the National Multifamily Housing Council (NMHC) and the National Apartment Association (NAA), which looks at dollars and jobs from apartment construction, operations and resident spending, nationally, by state and in 40 specific metro areas, including Orlando. The data, based on research by economist Stephen S. Fuller, Ph.D., of George Mason University’s Center for Regional Analysis, are available on the website www.WeAreApartments.org. 

Nationally, the apartment industry and its 36 million residents contributed an impressive $1.3 trillion to the U.S. economy, supporting 12.3 million jobs across the U.S. in 2013. 

The study showed that  in the Orlando metro area

  • The local economic contribution from the apartment industry totaled $5.8 billion, supporting more than 57,800 jobs.
  • The economic contribution of local apartment construction totaled $1 billion.
  • The economic contribution of local apartment operations totaled $978.4 million.
  • Apartment construction and operations supported $656.4 million in personal earnings

for local workers.

  • Renter spending in the Orlando metro contributed $3.8 billion to the local economy.
  • The total economic contribution of the apartment industry and its residents in Florida totaled $44.8 billion and supported more than 470,000 jobs. 

“Demand for apartments in the Orlando metro area is at a post-recession high, due to accelerated job growth.  Additionally, this city attracts many younger workers, who are more likely to rent apartments,” said Chip Tatum, Executive Vice President/CEO of the Apartment Association of Greater Orlando. “The rental boon – both locally and nationally – has been fueled by demographic changes like the growing Millennial population and a rediscovery of metropolitan urban cores.”

Epoch Properties’ Station House in Lake Mary and ContraVest’s Courtney at Universal Boulevard in Orlando are prime examples of the exciting new multifamily housing products blossoming in the Orlando metro area. The Station House is a green/energy-efficient community with 200 one-, two- and three-bedroom spacious apartment homes. The Station House is also noteworthy for its close proximity to the Lake Mary SunRail station, which appeals to a variety of residents seeking convenient access to Orlando’s growing public transportation system. Similarly, the Courtney at Universal Boulevard features a high density garden-style and energy-efficient design. The 355-unit property will provide residents with urban-style living and is expected to open this spring. 

“Here in Orlando, we’re feeling the positive economic impact of the booming apartment industry, which is helping our city thrive,” Tatum explained. “The great news about the apartment industry is that the dollars and jobs don’t end with construction. The ongoing operations and resident spending make each apartment community an economic engine, supporting local jobs and making a positive economic impact in our area – and in towns across the country.” 

“Our study showed major increases around apartment construction, with construction spending, economic contributions and personal earnings all rising substantially,” said Fuller. “The construction for multifamily apartment buildings is a significant and growing source of economic activity, jobs and personal earnings in communities nationwide.” 

“According to our study findings, apartment construction has been on the rise over the past five years. In 2009, during the economic recession, there were only 97,000 construction starts, which was the lowest level since records began in 1964. In comparison, there were 294,000 construction starts in

2013 – a significant increase,” said NAA Chairman Tom Beaton, Senior Vice President, Management, The Dolben Co. 

“The most visible sign of the rental resurgence – apartment construction – is on the rise, contributing

$93 billion to the national economy in 2013, resulting in $30 billion going directly into the paychecks of more than 700,000 workers,” said NMHC Chairman Daryl Carter, CEO of Avanath Capital Management.  “Besides all the dollars and jobs, the increase of available apartments will also help address affordability challenges that we see in many markets across the U.S.” 

In conjunction with the study’s release, the website www.WeAreApartments.org breaks down the data by each state and 40 key metro areas. Visitors can also use the Apartment Community Estimator – or ACE – a tool that allows users to enter the number of apartment homes of an existing or proposed community to determine the potential economic impact within a particular state or metro area. 

For more information, visit  www.WeAreApartments.org/metro/orlando. 

The Apartment Association of Greater Orlando (AAGO), Inc. is a trade association that serves apartment communities, apartment owners, management companies, suppliers, and industry professionals. AAGO is dedicated to furthering the common interests of the multi-housing industry through education, legislative action, leadership development and the promotion of networking opportunities. 

For more than 20 years, the National Multifamily Housing Council (NMHC) and the National Apartment Association (NAA) have partnered on behalf of America’s apartment industry. Drawing on the knowledge and policy expertise of staff in Washington, D.C., as well as the advocacy power of

170 NAA state and local affiliated associations, NAA and NMHC provide a single voice for developers, owners and operators of multifamily rental housing. Today, more than one-third of Americans rent their housing and 37 million people live in an apartment home. For more information, please visit www.nmhc.org or www.naahq.org.