Privacy Policy

ContraVest takes privacy seriously. ContraVest and its affiliated entities and third-party management communities (collectively, “ContraVest”, “we”, “us”, “our”) are committed to protecting individual privacy and maintaining the trust of our clients, who are typically residential and commercial real estate property managers and property owners (“Clients”), the users of our services who are employed or contracted by our Clients ("Client Staff"), and visitors to our websites ("Visitors") (collectively, "you," "your"). Entrata provides a suite of property management products and services through a unified platform that helps our clients automate and simplify complex tasks, including marketing and leasing, tenant management and communication, accounting, compliance, and utilities management (the “Services”).

It is important to us that we provide transparency regarding our collection, use, and disclosure of information that relates to a person or that can be reasonably linked to a person ("Personal Information"). This Privacy Notice governs our collection, use, and disclosure of Clients’, Client Staff’s, and Visitors’ Personal Information in connection with the Services, including from the websites we control and that link to this Privacy Notice (“Sites”). It also describes the available rights and choices in connection with our use of Personal Information. 

Our website, https://www.ContraVest.com/ (the “site”) and its affiliated websites are owned and operated by ContraVest. This Privacy Policy (“Privacy Policy”) describes how ContraVest, its subsidiaries and affiliates (collectively, “ContraVest,” “we,” “us” or “our”) collect, use, protect and disclose Personal Information we receive from visitors to our site as well as certain other interactions with us, such as in connection with an application for, or residence in, one of our communities (together, the “Services”). This Privacy Policy also describes your choices about the collection and use of your information. Please read this Privacy Policy carefully before you use our site(s). By using our site(s), you agree to this Privacy Policy. For certain services offered, we may seek additional consent. We will ask you for that consent when and where it is needed.

The Sites may contain links to other third-party websites. The information practices and content of such third-party websites are governed by their own privacy notices. We encourage you to review the privacy notices of such third-party websites to understand their information practices.

We will update this Privacy Notice from time to time to reflect changes in our practices, technologies, legal requirements, and other factors.  We will let you know when we update this Notice by updating the “Last Updated” legend at the top or other appropriate means.  Any changes will become effective when we post the revised Privacy Notice on the Services.

THE INFORMATION WE COLLECT

We may collect Personal Information about you in several ways, including directly from you (e.g., when you use our Services), passively from you as you visit our site (e.g., by collecting information from cookies as discussed below) or from third parties (e.g., as part of a credit report). “Personal Information” generally means any information that is linked or reasonably linkable to an identified or identifiable person. It does not include information that has been de-identified or that is publicly available. We may collect Personal Information about you depending on how you interact with us or our Services. We may combine the Personal Information we collect from you with information from third parties such as advertising and marketing partners, public databases, and social media platforms, to supplement the information we receive from individuals. If we do so, this Privacy Policy governs how we can use that information.

In some cases, we may collect Personal Information directly from you, for example, when you:

• Create or modify a profile;
• Make an appointment or interact with us in person, such as to visit one of our communities;
• Any content or contributions you post on the site, which includes photos or comments on any forums;
• Submit an application;
• Make a payment;
• Request accommodations or specialized services;
• Make a maintenance request or complaint;
• Consent to marketing communications;
• Submit comments, reviews, or other user-generated content;
• Connect or interact with us through social networks (e.g., Facebook/Meta, Google, Twitter/X; Instagram, etc.); and/or
• Request customer or technical support or Services.

Personal Information may include:

• Personal identifiers and record information. For example:
  • Username and password associated with your User Account, User Account age, and social media account;
  • Name, alias, physical address (current and former), email address (personal and work-related), telephone number, date of birth, medical condition, and any other personal profile or account information you affirmatively provide to us;
  • IP address, device ID, online identifiers, and other information collected via cookies, pixels or other software when you access the site;
  • Status as a victim of domestic violence, assault, or stalking (e.g., if we are provided with a copy of a restraining order limiting a third party’s access to a property);
  • Application and claims history, criminal history, and criminal records (e.g., as part of our standard background checks for applicants or if we are provided with a copy of a restraining order/related documentation limiting a third party’s access to a property);
  • Emergency contact information, children’s names, parent’s name(s) (e.g., if included on your application, if you volunteer this information, and/or if we are provided with a copy of a restraining order/related documentation limiting a third party’s access to a property);
  • Insurance policy information, including insurance policy number;
  • Identifying numbers such as Social Security, driver’s license, passport or other state or national identification card numbers and details; and
  • Protected classifications such as AIDS/HIV status, citizenship status, disability or specific condition, gender identity and gender expression, marital status, military or veteran status, political affiliation and activities, racial or ethnic origin, religion and religious beliefs, reproductive health data, and sexual orientation (e.g., if your application or lease lists two individuals of the same gender as spouses, if included or necessary as part of an accommodation request, if provided or requested in determining eligibility for certain grants or funds, etc.).
• Biometric identifiers such as health data and voice recordings;
• Sensory information such as audio information (i.e., voicemails) and visual information (i.e., videos);
• Geolocation information;
• Internet usage information such as interactions with advertisements and the site, site navigation and interaction history, and interactions with applications;
• Financial information such as credit cards, debit card or bank account number, credit report information, credit history, bank statements, and income;
• Commercial information including purchasing tendencies, personal property records, records of products or services considered or purchased;
• Payment information, including information submitted in connection with online transactions;
• Professional or employment information such as benefits and entitlements data, bonus payments, bullying and harassment details, business unit / division, company / entity, end date and reason for termination, hours of work, job title / role, office location, previous work history, start date, compensation data, grievances and complaints, health & safety related information and reporting, personnel number, record of absence / time tracking / annual leave, reference or background checks, salary, wage, salary / wage expectation, and workers compensation claims;
• Educational information, including education and training history;
• Other information that you voluntarily provide such as any content or contributions you post on the site (e.g., photos or comments on any forums);
• Any information you provide in communications with us, such as via email or in residential service requests, including move-in dates;
• Inference information including abilities, preferences, behavior, and attitudes; or
• Sensitive personal information including sensitive identification numbers such as Social Security or driver’s license numbers, gender, disability or health information, racial information, sexual orientation, or information that can be surmised from information that you provide us (e.g., based on the genders of co-tenants).
• In addition to collecting Personal Information, we may collect information that does not identify you and is not associated with your Personal Information. We also may de-identify information, so it no longer identifies you. We aggregate and use such information to engage in marketing and other activities as well as for internal business reporting and reviews. Because this information is no longer Personal Information, it is outside the scope of this Privacy Policy.

HOW WE MAY USE PERSONAL INFORMATION

We may use the above categories of Personal Information as permitted by law, including for the following business purposes:

• To provide Services to you. For example:
• for you to access certain features on our site (e.g., to submit an application or use online resident services), we may request that you create a login name and password (a “User Account”);
• to contact ContraVest to comment, submit requests for information, make a complaint, make suggestions or ask questions;
• collect payments;
• To provide you with newsletters or other email communications, which may include Service-related messages as well as information about products or services from us or marketing partners that we believe you may find of interest;
• As required or allowed by law or for the protection of individuals or the public, e.g., in response to a legal demand, court order, subpoena or similar process, if we are otherwise required to do so by law, or we in good faith believe that such action is reasonable in order to (a) comply with the law or with legal process (including utilization and/or verification of federal, state, or locally provided governmental housing vouchers and/or residential assistance funds), (b) protect and defend our rights and property, (c) protect against misuse or unauthorized use of the site, or (d) protect the personal safety or property of our users or the public. Please note that we may not provide you with notice prior to use or disclosure in such cases;
• For internal purposes, such as development of new products, performance reviews, reviews of properties, business planning, customer service, account maintenance, etc.;
• Marketing and product development;
• To conduct background checks and for other purposes in the ordinary course of providing residential and leasing services and processing applications;
• As may be necessary for the issuance or confirmation of renter’s insurance; and
• To administer rewards, resident benefits, etc.

HOW WE MAY SHARE PERSONAL INFORMATION

To the extent permitted by law, your Personal Information may be disclosed with the following categories of third parties:

• to our affiliates for the purposes described in this Privacy Policy;
• to our third-party service providers who provide services such as website hosting, data analysis, background checks, renters insurance, payment processing, order fulfillment, infrastructure provision, IT services, customer service, maintenance requests, email delivery services, physical delivery services and management, credit card processing, auditing services, collection services, and other services, to enable them to provide services;
• to other third parties for purposes of marketing and promotions (including, for example, sweepstakes or targeted advertising (we do not engage in targeted advertising where limited by applicable law) or who may provide cookies, pixel tags, web beacons, clear GIFs or other similar technologies for use on our site or other websites to manage and improve our online and email advertising campaigns), credit reporting and background checks (including either requesting or providing information), or as otherwise described in this Privacy Policy;
• to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings);
• in connection with the purposes described above (e.g., to comply with legal obligations including any regulatory reporting or documentation requirements); and
• For other purposes permitted by law, for which, in some cases, we may request your consent.

ADDITIONAL TEXAS PRIVACY DISCLOSURES

If you are a resident of the State of Texas, you may have additional rights regarding your Personal Information. These rights may include the following:

1. The Right to Confirm whether ContraVest is Processing your Personal Information

Texas residents have the right to know whether ContraVest is processing their Personal Information (the “Right to Know”). For further details about the categories of information we collect, please visit the Information We Collect section above.

If you would like additional information about your Right to Know, or to exercise this right, you may contact us at [email protected] or our customer service line as described in the Exercising Your Texas Privacy Rights section below.

2. The Right to Receive a Copy of your Personal Information

Texas residents have the right to request a portable copy of their Personal Information that we process if the information is in a digital format (“Right to Copy”). For further details about the categories of information we collect, please visit the Information We Collect section above.

If you would like additional information about your Right to Copy, or to exercise this right, you may contact us at [email protected] or our customer service line as described in the Exercising Your Texas Privacy Rights section below.

3. The Right to Correct Personal Information Held by ContraVest

Texas residents have the right to request that ContraVest correct the Personal Information we hold, considering the nature of the Personal Information and the purposes for which we use it. This is called the “Right to Correct.” Under the Right to Correct, you can request a correction of any inaccurate Personal Information, and we will use commercially reasonable efforts to correct this information if inaccurate.

If you would like additional information about your Right to Correct, or to exercise this right, you may contact us at [email protected] or our customer service line as described in the Exercising Your Texas Privacy Rights section below.

4. The Right to Request Deletion of Personal Information about You

Texas residents have the right to request the deletion of their Personal Information that we obtain about them (the “Right to Delete”).

If you would like additional information about your Right to Delete, or to exercise this right, you may contact us at [email protected] or our customer service line as described in the Exercising Your Texas Privacy Rights section below.

5. The Right to Opt-Out of Targeted Advertising, Sale of Personal Information or Profiling

Texas residents have a right to opt-out of the sale and/or targeted advertising or certain “profiling” uses of their Personal Information. ContraVest does not, however, sell Personal Information, so certain aspects of this right may not be relevant to Personal Information we may have about you.

In Texas, ContraVest does not process or use Personal Information for the purposes of targeted advertising (generally, this means displaying an advertisement to you that is selected based on Personal Information that we obtained from your activities over time and across nonaffiliated websites or online applications) or “profiling” (generally, this means a solely automated process to evaluate or predict things about you and that is used to make a decision about you with legal or similarly significant effects).

Note that the above statements do not affect any third-party cookies, but you can opt-out of these cookies through our Privacy Preference Center.

Cookies

You can opt-out of the use of cookies through our Privacy Preference Center. You also can opt back into these cookies through the same link.

For Texas residents, we will not process “sensitive personal information” without your consent. You may withdraw that consent, but please note that some sensitive information may still be retained and used as needed to provide Services, to comply with law or a contract (e.g., our lease agreement with you), or as otherwise permitted under Texas law and other laws.

Exercising Your Texas Privacy Rights

Texas residents may exercise the above rights by contacting us at [email protected]. Texas residents also may opt-out of cookies as described above.

When you make a request under one of these rights, you can expect the following:

1. We will verify your identity. You will need to provide us with certain information such as your name, email address, phone number, property interested in, date of birth, physical address, lease address, or other information, for us to confirm that you are who you say you are.
2. We will respond to your request within 45 days. If necessary, we may need additional time to respond (no more than an additional 45 days), but we will reply either way within the first 45 days and, if we need an extension, we will explain why.
3. In certain cases, your request may be denied. For example, we may deny a request if we cannot verify your identity or if providing you with the information could create an unreasonable risk to someone’s security (for example, we do not want very sensitive information disclosed inappropriately). If we deny your request, we will explain why we denied it. We may deny a request in part but fulfill it in part if we are able to do so, e.g., by providing you as much information as we can.

The Right to Appeal a Business or Controller’s Refusal to Take Action

If ContraVest denies any of your requests, or does not respond as described above, Texas residents have a right to appeal. You may make such an appeal as described in the Exercising Your Texas Privacy Rights section above. As part of our verification, we request that you provide your Consumer Request Number, the reason or the appeal and/or other information regarding your request. In addition, you will need to provide us with certain information such as your name, email address, phone number, property interested in, date of birth, physical address, lease address, or other information for us to confirm that you are who you say you are.

MARKETING COMMUNICATION OPT-OUT

If you decide that you do not wish to receive marketing-related communications from ContraVest, you can contact us at the email or postal address provided in the Contact Us section below and indicate that you no longer want to receive marketing information relating to this site or the Services. Please specify which types of communications you no longer wish to receive and the relevant telephone number, address, and/or e-mail address. If you do opt out of receiving marketing-related messages from us, we may still send you administrative messages.

We will respond as required by applicable law and as otherwise deemed appropriate in our reasonable discretion under the circumstances. We do not discriminate against individuals who exercise opt-out rights. We may not be able to delete or change information that you have given us that has already been passed to one of the third parties we mentioned above.

COOKIES AND OTHER TECHNOLOGIES

• Our system may record certain information about visitors to our site, including such information as your browser type, your Internet Protocol (IP) address, mobile device identifiers, browser information, interactions with the site, pages viewed, and other such information. We may collect similar information from emails you receive from us that can help us track which emails are opened and which links are clicked by recipients. We may from time to time retain third parties to help us collect and aggregate Personal Information from users of the site.
• As is the case with many websites, our site uses a technology called “cookies”, which are small data files that are downloaded onto your computer. The use of cookies is standard on the Internet. We use certain cookies, pixel tags and other technologies to help us understand how you use the site and enable us to personalize your experience. To learn more about cookies, please visit https://www.allaboutcookies.org. We may ask advertisers or other third-party partners to serve ads or services to your devices, which rely on cookies or similar technologies placed on our site. We may also contract with third-party service providers who assign cookies to conduct site tracking for us. Although most web browsers automatically accept cookies, you can change your browser to prevent cookies or notify you whenever you are sent a cookie. Even without accepting a cookie, you can still access most of the features on our site. You may learn additional information about our use of cookies and other similar technologies on our site through our Privacy Preference Center.

CONSENT AND JURISDICTION

This site and our interactions with you are controlled, operated and administered entirely within the United States. By using this site or interacting with us, you signify your agreement to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not disclose any Personal Information through this site or through other interactions with us. This Privacy Policy and the use of this site are governed by Tennessee law. Any claim related to the site or this Privacy Policy shall be brought in a federal or state court in Memphis, Tennessee, within one (1) year after the claim arises. Users of this site and individuals subject to our Privacy Policy consent to the jurisdiction and venue of such courts as the most convenient and appropriate for the resolution of disputes concerning this Privacy Policy. This Privacy Policy and the notices outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any third party.

MODIFICATIONS TO PRIVACY POLICY

ContraVest may modify this Privacy Policy at any time, at its sole discretion, and modifications are effective upon being posted on this site, though such changes will not be effective for Personal Information collected before such modification. You are responsible for reviewing this Privacy Policy periodically to ensure that you are aware of any changes to it. Any changes to this Privacy Policy will become effective when posted unless indicated otherwise, and your subsequent use of the site or interactions with us constitute agreement to the updated Privacy Policy.

CONTACT US

We welcome your questions, comments and feedback pertaining to your privacy or any other issue regarding this site. You may contact us by:

Email: [email protected]

Mailing Address:

ContraVest
Attn: Legal Department
237 S. Westmonte Drive, Suite 140
Altamonte Springs, FL 32714
407-333-0066